of in the direction of the most of the memo energy secretary steven chu said at the beginning of obama's term. we need to find someway to gasoline prices as high as europe. he's been criticized by republicans ever since. would you agree that is come of course politically inconvenient but also an open secret? >> i wouldn't say that. don't forget that the first thing that happens when prices go up is people downsize. they get smaller vehicles, and that's not a vote for more technology. or a shift to different fuels. it's kind of reality. so don't forget consumers have incredible -- that's hard job is to provide them with a choice, with good products that meet their needs. but it's, the idea that we're going to final consumers into some policy driven choices here i think is a little overly optimistic. >> i would add to this as well, the other half of the equation, the other half of the question is what can we do as automakers? you know, trying to innovate, trying to reduce costs, trying to develop new technologies, compete with one another, you know, to get the cost of these technologies do